Some of their recent work.
A bit more about them.
Bobby and Gaby have close to a decade of experience in brand building. But they like to say their speciality is brand storytelling (them and everyone else). With an unusual degree of craft and polish, they bring something human to a wide range of inhuman things, from no-fee credit cards, to streaming services, to beer and beyond. And make people care about something they’re hellbent on not caring about, like insurance, or the skilled trades.
Gabrielle
Makarewicz
CD / Copywriter
After speaking briefly to one Copywriter, once, Gaby left Vancouver and launched a 10+ year advertising career in Toronto. With it came a deep appreciation for indoor cycling, indoor thrifting, and indoor eating. She misses the sushi, obviously, and the forests and oceans, but takes comfort in knowing that had she never moved, she’d be a less accomplished jaywalker, and would still believe the Whitecaps are the better MLS team.
Check out Gaby's website.
Bobby Barbato
Martiniello
CD / Art Director
Bobby hails from Montreal, so misses proper bagels as much as Gaby misses sushi. He would argue more so, but Gaby would disagree. Bobby has 7+ years of experience in advertising, as well as a background in film and design. When he’s not listening to podcasts or spinning, Bobby’s busy photoshopping himself into 18th century art. Although sometimes the odd piece of 19th century art does sneak its way in.